STAMFORD ADVOCATE PUT GUN AD WHERE?

The Stamford Advocate did itself no favors by placing an ad for a gun show on the same page as a story about the Sandy Hook Elementary School reopening.

How this got to print is mind-numbing.

Having laid out newspapers for many years -- including ad placement and proofing, there's no excuse for this.

There are several cardinal rules in ad placement. Never place competitors on the same page. And never place a story on the same page as an ad that could cause an uproar such as this one.

What's worse -- this page was likely seen by a minimum of three sets of eyes -- likely more -- and not one caught it. I do understand, at times, mistakes will occur.

But nothing like this should happen -- ever.

Calculated guess: It won't happen again.

Not even close.